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Discover what's capturing attention across the Founding Fuel network this week.

Why you should sell your brand as an experience
·Business & Strategy

Why you should sell your brand as an experience

How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates

RS
Rajesh Srivastava

Rajesh Srivastava

Corporate Veteran, Thought Leader | Educator & Bestselling Author

Jim Collins on the Building Blocks of Greatness
·Leadership & Organisation

Jim Collins on the Building Blocks of Greatness

Jim Collins, author of management classics like Built to Last and Good to Great, on great companies, managing in a networked world and leadership

CK
CKGSB  Knowledge

CKGSB Knowledge

Knowledge Partner

Ignorance and denial are the biggest risks
·Entrepreneurship, Startups & Innovation

Ignorance and denial are the biggest risks

If we can handle these two, it is easier to deal with environmental risks

SB
Subroto Bagchi

Subroto Bagchi

Author, entrepreneur and philanthropist

What separates good leaders from the inconsequential
·Leadership & Organisation

What separates good leaders from the inconsequential

Insights into adaptive leadership from Travis Bradberry and Jean Greaves’s book, Leadership 2.0: The secrets of adaptive leadership

DS
D Shivakumar

D Shivakumar

Operating Partner | Advent International

Transform your workplace into a fun place
·Leadership & Organisation

Transform your workplace into a fun place

A happy work environment leads to better creativity, productivity and engagement

RS
Rajesh Srivastava

Rajesh Srivastava

Corporate Veteran, Thought Leader | Educator & Bestselling Author

Making money off the lazy economy
·Entrepreneurship, Startups & Innovation

Making money off the lazy economy

If there is a service to be delivered to Indians, there is a startup trying to find a way to put it on an app

HC
Haresh Chawla

Haresh Chawla

Investor | Entrepreneur

The altar of bigger
·Business & Strategy

The altar of bigger

Delightful insights from mathematics and biology are at the heart of something we seem bewilderingly ignorant about: Everything has an appropriate size

GJ
Gourav Jaswal

Gourav Jaswal

Entrepreneur

Lessons on pitching from 'Shark Tank'
·Entrepreneurship, Startups & Innovation

Lessons on pitching from 'Shark Tank'

How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea

IC
Indranil Chakraborty

Indranil Chakraborty

Founder | Storyworks

The Gig Economy
·Entrepreneurship, Startups & Innovation

The Gig Economy

From the ingenious and the enterprising to the borderline weird, people are clambering on to platforms like Fiverr to live a life of their choosing

CA
Charles Assisi

Charles Assisi

Co-founder and Director | Founding Fuel

6 life lessons I learnt from the racing track
·Leadership & Organisation

6 life lessons I learnt from the racing track

On track or in organizations, competition is the essential friction that brings forth progress and performance

SH
Sanjay Handu

Sanjay Handu

Corporate Consultant

Why you need to have a chief innovation officer
·Leadership & Organisation

Why you need to have a chief innovation officer

How Tata group's R. Gopalakrishnan, Cognizant's Sukumar Rajagopal, Titan's LR Natarajan and BMC Software's Suhas Kelkar built an ecosystem for innovation

RK
Rishikesha T Krishnan

Rishikesha T Krishnan

Former Director, IIMB | Professor of Strategy