
The ROI of business storytelling
Storytelling has a 28.06 times return on investment!
Indranil Chakraborty
Founder | Storyworks
Discover what's capturing attention across the Founding Fuel network this week.

Storytelling has a 28.06 times return on investment!
Indranil Chakraborty
Founder | Storyworks

The Chinese buy more and travel more, and brands are going out of their way to woo Chinese shoppers, both at home and abroad
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

How do you come up with the disruptive differentiators that will serve the unique needs of the millions of Indians with limited purchasing power, and who are difficult to access? Co-create and build ground-up
Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

A roundup of news and perspective on disruptive technology from around the world. In this issue: driverless cars, cryptocurrencies, artificial intelligence and 3D printing.
N S Ramnath
Senior Editor | Founding Fuel

The average age in companies is getting younger and these employees are wired differently. How do you deal with the organizational consequences of that altered reality?
Subroto Bagchi
Author, entrepreneur and philanthropist

Alibaba broke all records with sales of $14.3 billion on Singles Day this year. How did it manage this amazing feat?
CKGSB Knowledge
Knowledge Partner

Bring in the right mix of competencies, facilitate constant involvement, encourage critique and your board can be a source of competitive advantage
Harsh Mariwala
Chairman | Marico

There is opposition to the proposed withdrawal of R&D tax breaks in India. But did the perk really propel companies to research and innovate?
Sachin Joneja
Independent Consultant

A fair workplace and good corporate governance depend on how tolerant business leaders are to criticism and dissent
K Ramkumar
Founder and CEO | Leadership Centre

A roundup of news and perspective on disruptive technology from around the world. In this issue: the future of food, terrorism, human interactions and work.
N S Ramnath
Senior Editor | Founding Fuel

In this extract from chapter 3 of his book, 'An Upstart in Government', Arun Maira says, the regulatory environment affects small enterprises the most. Every moment that the owners divert to dealing with government functionaries are moments taken away from the functioning of their enterprises
Arun Maira
Former Chairman, BCG India | Member, Planning Commission

The effectiveness of old-style leadership programmes is questionable. One way to reboot the training model is to take a more problem solving approach to learning
Indrajit Gupta
Co-founder and Director | Founding Fuel

True business leadership lies in pursuing a higher purpose than merely obtaining a larger monetary valuation of the business
Arun Maira
Former Chairman, BCG India | Member, Planning Commission

Technological progress is changing the nature of work in ways we don’t realize. For India’s push into manufacturing to be successful, we need to prepare for manufacturing as it will be five years from now
Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

How can one be sure of India's future trajectory? This extract from chapter 7 in Arun Maira's book, 'An Upstart in Government', explains three scenarios that sketch out what the condition of the country will be if the forces that affect it play out
Arun Maira
Former Chairman, BCG India | Member, Planning Commission