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One state, several images
·FF Life

One state, several images

The Indian state does not feel the same to everyone. Those everyday encounters shape trust—and reveal what national averages can hide.

AB
Arjo Basu

Arjo Basu

Systems thinker & technologist | Entrepreneur

·Business & Strategy

The Focal Firm Fallacy: When Customer Centricity Becomes Customer Suffocation

The most customer-centric companies know when to listen, when to engage—and when to get out of the way.

SV
S. Ramakrishna (Rama) Velamuri

S. Ramakrishna (Rama) Velamuri

Strategic Growth & Innovation Expert | Visiting Professor

·Artificial Intelligence

What Sits Upstream of the KPI

Every KPI carries a strategic hypothesis. The real work of governance is to preserve that reasoning and create a trusted path for evidence to travel back.

DM
Debleena Majumdar
AB
Arjo Basu

Debleena Majumdar & Arjo Basu

·FF Life

Be Unreasonable

How photographer Amit Verma turned a series of unconventional and “unreasonable” bets into a distinctive body of work—and a reputation to match.

CA
Charles Assisi

Charles Assisi

Co-founder and Director | Founding Fuel

Collections

Curated Collections

Deep dives into themes that matter, curated by our editors.

The Future of Work and Agentic AI Series

The Future of Work and Agentic AI Series

Much of the conversation around AI focuses on tools and productivity. This series looks deeper: at how AI is reshaping organisational architecture—how decisions are made, how knowledge flows, and how work itself is organised.

Explore Collection

FF Life

Curated weekend reads and thoughtful essays for leaders who think deeply.

One state, several images

One state, several images

The Indian state does not feel the same to everyone. Those everyday encounters shape trust—and reveal what national averages can hide.

AB
Arjo Basu

Arjo Basu

Systems thinker & technologist | Entrepreneur

Be Unreasonable

Be Unreasonable

How photographer Amit Verma turned a series of unconventional and “unreasonable” bets into a distinctive body of work—and a reputation to match.

CA
Charles Assisi

Charles Assisi

Co-founder and Director | Founding Fuel

Tools and the Shape of Us

Tools and the Shape of Us

How to stop wasting time on tools without going deaf to what is changing

KA
Kavi Arasu

Kavi Arasu

Works at the intersection of people, systems, and organisational change

Beyond the noise is the signal.

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