
How Zara, Sensodyne and others use behavioural science to unlock value
Why customers behave the way they do and what you can do to influence their behaviour
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Why customers behave the way they do and what you can do to influence their behaviour
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Is it possible to work 250 hours a month and still remain healthy, happy and married?
Gourav Jaswal
Entrepreneur

Make case studies interesting to read, easy to recall and effortless to retell by introducing elements of a good story
Indranil Chakraborty
Founder | Storyworks

Insights on leadership, the character of leaders and executive teams from Fred Kiel's book - Return on Character.
D Shivakumar
Operating Partner | Advent International

Alibaba's group-buying website Juhuasuan lets urban users contract farmers to grow selected vegetables on spare plots of land and ship them back to them
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Jim Collins, author of management classics like Built to Last and Good to Great, on great companies, managing in a networked world and leadership
CKGSB Knowledge
Knowledge Partner

If we can handle these two, it is easier to deal with environmental risks
Subroto Bagchi
Author, entrepreneur and philanthropist

Insights into adaptive leadership from Travis Bradberry and Jean Greaves’s book, Leadership 2.0: The secrets of adaptive leadership
D Shivakumar
Operating Partner | Advent International

A happy work environment leads to better creativity, productivity and engagement
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

If there is a service to be delivered to Indians, there is a startup trying to find a way to put it on an app
Haresh Chawla
Investor | Entrepreneur

Delightful insights from mathematics and biology are at the heart of something we seem bewilderingly ignorant about: Everything has an appropriate size
Gourav Jaswal
Entrepreneur

How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea
Indranil Chakraborty
Founder | Storyworks

From the ingenious and the enterprising to the borderline weird, people are clambering on to platforms like Fiverr to live a life of their choosing
Charles Assisi
Co-founder and Director | Founding Fuel